Why Deeksha Suri Believes Small Towns Are Big Players in Hospitality

Deeksha Suri, Executive Director of The Lalit Suri Hospitality Group, believes the future of Indian hospitality lies beyond the metros. She highlights the growing importance of Tier 2 and 3 cities like Ayodhya, Siliguri, and Vrindavan, where authentic cultural experiences meet modern service standards. For her, these cities are no longer secondary, and they're becoming hospitality frontrunners.

With improved infrastructure and rising incomes, smaller towns are welcoming both leisure and business travelers. Deeksha Suri notes that tourists today seek deeper cultural engagement over generic luxury. Places once considered offbeat are now favored for their heritage, charm, and personal touch something large cities often fail to deliver.

According to Suri, the hospitality landscape has expanded beyond traditional hotels. Travelers now want stories, not just stays. She believes Tier 2 and 3 cities offer this naturally, through local traditions, regional cuisine, and community warmth. This shift is helping redefine what quality service means in the Indian context.

Investors and hotel chains are already adapting to this change. Deeksha Suri points out that smaller towns offer better margins. lower real estate costs and consistent local demand make them ideal for long-term growth. Hospitality players see these markets as opportunities to create unique, profitable experiences with regional identity.

To sustain this momentum, Suri stresses the need for localized training programs. By empowering local talent, these cities can maintain service quality while preserving cultural authenticity. For Deeksha Suri, the hospitality boom in small towns isn’t just a trend. It’s a movement shaping the future of Indian travel.

Read More: https://soundcloud.com/vishwas-kumar-406720305/trailblazing-hospitality-deeksha-suri-inspires-change