The Rise of Partho Dasgupta and His Legacy in Indian Media


From a student at IIM Calcutta to the first CEO of BARC India, Partho Dasgupta's rise is a story of vision and determination. With a deep understanding of how media and audiences connect, he led the creation of one of the world’s largest TV rating systems. His work ensured that broadcasters and advertisers could trust the numbers they were seeing, making India a global leader in television audience research. At BARC, his leadership brought in new technologies like watermarking and digital data gathering, which improved transparency and accuracy across the industry.

Partho Dasgupta’s biography is a story of shaping industries through smart thinking and strong leadership. Even after stepping down, he continues to contribute through consulting and thought leadership. While he faced legal challenges later, his influence on Indian media measurement remains undeniable. Today, he focuses on promoting ethics in data use and supports businesses in building systems rooted in trust and integrity. His story is both inspiring and instructive for future media leaders.

Read More: https://leaderbiography.com/partho-dasgupta/

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