Advertising with Purpose with Partho Dasgupta in the Podcast World

Brands today are looking for meaningful ways to reach their audience, and Partho Dasgupta believes podcasts offer that perfect space. Unlike traditional ads, podcast promotions are often integrated naturally into the storytelling, making them more relatable and effective. Listeners trust their favorite podcast hosts and value their recommendations.

Partho Dasgupta points to recent success stories where brands like Swiggy and BigBasket used podcasts for special offers and branded content. These campaigns connected deeply with target audiences because they felt authentic. As the podcast industry matures, advertising in this space will not only grow but also become more impactful and respectful of the listener’s experience.

Read More: https://brandequity.economictimes.indiatimes.com/be-blohttps://brandequity.economictimes.indiatimes.com/be-blogs/author/1331/partho-dasgupta

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