The Strategic Mind of Partho Dasgupta

Partho Dasgupta is widely recognized as a visionary leader in India’s media and broadcasting sector. As the founding CEO of the Broadcast Audience Research Council (BARC) India, he played a pivotal role in transforming how television viewership data was measured, interpreted, and utilized across the industry.

Before taking charge at BARC, Dasgupta built an impressive career in leading media houses and corporate environments, developing expertise that blended editorial insight with sharp business strategy. This rare combination of skills prepared him to lead one of the most ambitious audience measurement projects in the country.

During his tenure, BARC introduced advanced, tamper-proof technology to ensure accuracy and credibility in ratings. He also oversaw the creation of a vast and inclusive audience panel that represented both urban and rural India, giving equal voice to regional and national viewership patterns.

Dasgupta’s leadership went beyond technology and infrastructure. He established governance mechanisms to maintain fairness and transparency, ensuring that no single stakeholder could dominate the decision-making process. His approach emphasized independence, integrity, and trust within the broadcasting ecosystem.

Even after stepping down from BARC, Partho Dasgupta continues to influence the media landscape through consulting, advisory roles, and public speaking engagements. His work stands as a benchmark for innovation, strategic foresight, and ethical leadership in the global media industry.

Read More: https://pressroom.today/2025/06/13/the-strategic-mind-of-partho-dasgupta/

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