Sustainability in businesses is the only way forward: Partho Dasgupta
The definition of business success is evolving rapidly. Companies are no longer valued only for their profits but also for their principles. Customers today are deeply conscious of environmental and social issues, and they want to associate only with brands that reflect their values. This is why sustainability is no longer a choice but the foundation of business growth.
Partho Dasgupta explains that sustainability means incorporating ethical practices into every corner of business operations. It requires companies to think about how their actions affect the economy, society, and the environment. For him, sustainability is the process of moving from short-term profits to long-term responsible growth.
Generational change has played a significant role in this transformation. Millennials and Gen Z consumers want to support businesses that are eco-friendly, ethical, and transparent. Partho Dasgupta points out that these consumers expect companies to stand for more than just products they must represent values and responsibility.
The push for sustainability is also reinforced by global events. Climate change, pollution, and Covid-19 have all shown how fragile the planet is and how vital it is for businesses to act responsibly. According to Partho Dasgupta, this reality has forced both consumers and governments to prioritize sustainable solutions.
In conclusion, businesses that embrace sustainability are not just creating profits but also building resilience and credibility. As Partho Dasgupta affirms, sustainability is the only way forward for companies that want to secure long-term success and leave a positive impact on the world.
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