Partho Dasgupta Talks About The Business Potential of Regional OTT Platforms

Partho Dasgupta believes regional OTT platforms are the next big growth engine in India’s digital entertainment industry. With rising internet penetration in smaller towns, the demand for content in local languages is soaring.

He explains that these platforms have a unique advantage, they can connect deeply with audiences by reflecting their culture, dialect, and storytelling traditions. This creates a strong emotional bond with viewers.

For advertisers, regional OTTs open a direct channel to niche markets that mainstream platforms often overlook. This targeted reach makes them a valuable part of brand strategies.

Dasgupta points out that affordable subscription models and localized marketing can help regional OTTs scale rapidly. Collaborations with local creators will also fuel fresh and relatable content.

He predicts that as infrastructure improves and 5G becomes widespread, regional OTT platforms will not just compete with national players but become leaders in their own segments, shaping the future of entertainment consumption in India.

Read More: https://www.dailyexcelsior.com/partho-dasgupta-talks-about-a-new-frontier-for-content-creators/

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