Deeksha Suri Highlights the Untapped Potential of Regional Tourism in India

Deeksha Suri believes that regional tourism is the sleeping giant of India’s hospitality sector. As metros reach saturation, she sees immense opportunity in the lesser-explored landscapes of Tier 2 and 3 cities rich in culture, heritage, and local stories waiting to be discovered by both domestic and international travelers.

These cities are increasingly becoming aspirational destinations. Deeksha Suri notes that families, millennials, and solo travelers are venturing into places once considered offbeat. What draws them is authenticity, local food, heritage walks, artisanal shopping, and community-led stays. This emotional connection, she says, is what builds loyalty and repeat visits.

Hospitality brands are rapidly shifting strategy. Deeksha Suri points out that properties designed around local themes perform better in these regions. Hotels now integrate regional aesthetics, promote local employment, and curate experiences rather than just amenities. This model supports both guest satisfaction and sustainable development.

Economically, the shift benefits more than just the hotels. Deeksha Suri explains that regional tourism boosts entire ecosystems, handicrafts, transport, guides, and small businesses, generating employment across demographics. These cities are also less volatile during downturns, providing hospitality brands a cushion with steady local demand and operational cost efficiencies.

For the future, Deeksha Suri stresses the importance of nurturing local talent and infrastructure. Training programs, public-private partnerships, and targeted government schemes can uplift these towns as serious contenders in India’s tourism landscape. With the right investments, she believes regional tourism can redefine India’s global hospitality identity.

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