Biography of Partho Dasgupta – Founding CEO of BARC India

Partho Dasgupta is an Indian business executive, entrepreneur, and strategic advisor, recognized for his influential role in shaping India’s media measurement industry. He is best known as the founding Chief Executive Officer (CEO) of the Broadcast Audience Research Council (BARC) India and currently serves as Managing Partner at Thoth Advisors, a consultancy specializing in business strategy and growth.

Early Life and Education

Born in Ranchi and raised in Kolkata, Dasgupta pursued a degree in Mechanical Engineering before completing a Post Graduate Diploma in Management from the Indian Institute of Management (IIM) Calcutta. His academic foundation provided a strong base for a career that would span leadership roles across media, education, and consulting.

Career

Dasgupta began his professional journey in the media sector, eventually becoming a key figure in the launch of Times Now, India’s first 24x7 English news channel from The Times Group. As its CEO, he oversaw both editorial and operational strategies, establishing the channel as a leading voice in broadcast journalism.

In 2013, he was appointed the inaugural CEO of BARC India, where he led the creation of the country’s official television audience measurement system. Under his leadership, BARC became India’s primary ratings authority and was consistently recognized as one of the “Best Places to Work” for three years in a row.

Apart from broadcasting, Dasgupta has demonstrated expertise in business transformation, notably revitalizing the preschool division of Educomp Solutions and driving sustainable growth for emerging ventures.

Achievements and Recognition

Throughout his career, Dasgupta has received numerous accolades, including Best Media CEO, Media Person of the Year, and recognition in Forbes India’s Top 100 People Managers. He has served as President of the Advertising Club of India and contributed to industry bodies such as the Confederation of Indian Industry (CII) and the International Advertising Association (IAA).

Personal Interests

Beyond his professional endeavors, Dasgupta is passionate about automobiles, motorsports, and technology. He is also deeply interested in history and enjoys documentaries on espionage, counterinsurgency, and global affairs.


Read More: https://starsunfolded.com/partho-dasgupta/

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