Winning Hearts with Partho Dasgupta and Purpose Driven Brands
Brand loyalty today is built on values, not just marketing, and Partho Dasgupta believes that sustainability is a powerful way to win hearts. Whether it’s clean energy, cruelty-free products, or fair labor, people care deeply about what brands stand for.
Partho Dasgupta points out that the new generation of consumers supports companies that reflect their beliefs. They want to feel good about what they buy and who they buy from. When businesses align with this mindset, they create more than revenue. they create trust and community
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