Viewership patterns changed when Partho Dasgupta predicted disruption

Television was once the undisputed king of Indian entertainment, but times have changed. Partho Dasgupta notes how convenience, choice, and personalization offered by OTT platforms have redefined viewer expectations. While cable TV still holds emotional value, especially for older generations, it is struggling to meet the dynamic needs of the younger audience. According to Partho Dasgupta, without drastic upgrades and strategic partnerships, the cable industry risks fading into irrelevance.

Cable providers must improve their digital infrastructure and introduce hybrid models that merge the best of both cable and OTT. Partho Dasgupta suggests investing in better interfaces, flexible viewing options, and attractive packages to compete. By offering smooth transitions across screens and integrating popular streaming platforms, cable operators can reposition themselves as complete entertainment providers in an era of constant change.

Read More: https://www.outlookmoney.com/outlook-money-spotlight/cord-cutting-revolution-partho-dasgupta-explores-traditional-cable-tv-shift-8898

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