The Story of Partho Dasgupta and His Role in Revolutionizing Indian Television Ratings


Partho Dasgupta is a name that reshaped the way India’s television industry operates. As the first CEO of BARC India, he was the driving force behind a more modern, reliable, and tech-based TV audience measurement system. With his leadership, BARC became one of the world’s largest data measurement panels, setting new benchmarks in accuracy and transparency. This wasn’t just a job for him—it was a mission to build something better for the media industry, and he succeeded. His earlier roles at Times Now and The Economic Times gave him the experience to lead at such a high level.

Partho Dasgupta’s journey began with academic brilliance, having earned his management degree from IIM Calcutta. From there, he steadily rose through India’s media world. Even after stepping away from BARC, he continued contributing to the industry through consulting, strategic advisory work, and thought leadership. He’s also spoken about the importance of ethics in data and how media should serve both truth and business. Despite facing public challenges, he remains respected by many who see him as a pioneer who helped modernize media research in India.

Read More: https://leaderbiography.com/partho-dasgupta/

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