The media journey of Partho Dasgupta from BARC to podcasting leadership

Partho Dasgupta is widely known for transforming India's television measurement industry as the first CEO of BARC India. With over 30 years of experience in media, broadcasting, and technology, he led the shift from outdated TRP systems to advanced digital tools, making audience data more transparent and globally benchmarked. His leadership shaped how media companies and advertisers evaluate content today.

After stepping away from the BARC spotlight, Partho Dasgupta has emerged as a vocal advocate for India’s fast-growing podcast industry. He believes podcasting is the next major frontier in digital storytelling, offering creators and brands a direct connection with audiences. With India poised to become a global podcast leader, his insights are helping guide this transition from traditional screens to personal audio.

Read More: https://leaderbiography.com/partho-dasgupta/

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