The AI-Powered Shift: Geetika Mahandru on Blending Tech with Human Touch
AI is redefining how companies market their products and build customer relationships. Geetika Mahandru highlights that AI helps brands operate smarter and faster by using tools that analyse customer data and predict preferences. These tools allow marketers to customise campaigns, automate content, and improve targeting. She describes AI as a non-stop helper that keeps your brand running, even when you’re off the clock.
Yet, Geetika Mahandru cautions businesses not to forget the human element. She says, “Our customers are still people, not robots.” Marketing needs emotion, empathy, and creativity. areas where humans shine. She also brings attention to privacy concerns, stating that AI must be trained fairly and ethically. If brands use AI carefully and wisely, they can build strong connections without losing trust or personality in the process.
Read More: https://indiatechnologynews.in/geetika-mahandru-discusses-how-ai-is-redefining-modern-marketing/
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