Raising the Bar Geetika Mahandru Inspires India’s Shift to Premium Spirits


India’s drinking culture is changing fast, and Geetika Mahandru believes this is just the beginning. In her view, today’s Indian consumers, especially Millennials and Gen Z, no longer settle for ordinary drinks. They now seek premium spirits that offer a complete experience. from taste and quality to rich stories behind every bottle. This shift reflects a deeper appreciation for craftsmanship and authenticity.

Geetika Mahandru highlights how modern drinkers want more than a drink. They want a journey. Premium pours like artisanal gins or aged whiskies are no longer seen as luxuries but as thoughtful choices. With growing awareness and a refined palate, Indian consumers are embracing quality over quantity, making way for a more refined and meaningful drinking experience.

Read More: https://www.uniindia.com/geetika-mahandru-discusses-how-indian-consumers-are-embracing-premium-spirits/pnn/news/3435735.html

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