How Indian Cities Are Redefining Luxury With Geetika Mahandru Leading The Charge

The rise of premium spirits in India is not just a metro trend anymore. Today, cities beyond the metros, tier 2 and 3 towns are experiencing a transformation. With new-age consumers wanting better quality and more refined drinking experiences, the country is seeing a cultural shift.


Geetika Mahandru, president of IndoBevs, explains how this shift is more than a phase. it’s a movement toward luxury and class. Consumers are now more informed and open to trying unique spirits that offer flavor, story, and prestige. The premium beverage segment has become a sign of lifestyle, not just celebration. From local cocktail bars to home gatherings, premium is becoming mainstream.

According to Mahandru, the market is booming because of factors like rising income, evolving tastes, and better availability. IndoBevs is helping drive this change with high-quality, storytelling-led products like Wingman Blended Malt Whisky and Tom & Mew London Dry Gin.

By creating products that combine global inspiration with Indian preferences, Geetika Mahandru ensures that premium drinking becomes both accessible and aspirational. IndoBevs isn’t just selling spirits; they’re selling experiences that turn regular moments into memorable ones.

Read More: https://www.datanyze.com/people/Geetika-Mahandru/2410648374


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