Geetika Mahandru and the Big Bong Theory: When AlcoBev Becomes Art


Since joining IndoBevs, Geetika Mahandru has become a name synonymous with bold ideas and iconic brands. With products like Bro Red and Big Bro leading the charge, she’s built a reputation for knowing exactly what young India wants. Now, with Bonga Bonga, she’s turned the spotlight on a drink that doesn’t just taste great. It sparks curiosity. Infused with over 40 botanicals, this isn’t your regular liqueur. It’s a flavor puzzle, and under Geetika Mahandru’s direction, it’s turning heads.

But what really makes Bonga Bonga different is its interactivity. The bottle is a marvel, designed to let you add your own infusions. That means each time you drink, you create something new. It’s a playful, hands-on experience that makes people feel like part of the product. As Geetika Mahandru says, “We didn’t just want to launch another liqueur. We wanted to build an experience.” That experience starts with flavor and ends with fun, and that’s exactly what today’s party crowd loves.

Read More: https://www.newshour.press/news/geetika-mahandru-on-bonga-bonga-the-mystery-liqueur-shaking-up-the-bar-scene/amp/

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