Flavor First Sameer Mahandru Backs Premium Spirit Evolution

The Indian alcobev industry is no longer about quantity; it’s about quality and experience. Consumers are searching for drinks that are unique, flavorful, and meaningful. Sameer Mahandru supports this premiumization trend, where spirits are crafted with care and creativity. It’s not just about what’s in the glass, but the journey behind it. People now value flavor profiles, brewing methods, and the personal stories attached to each bottle.


Sameer Mahandru notes that this shift is great for innovation. Craft brands and microbreweries are growing fast because they offer something different. Instead of mass-produced options, consumers want rare blends and signature tastes. This is pushing the entire industry to raise its standards and meet the expectations of a new-age, experience-driven audience.

Read More:https://www.ptinews.com/press-release/sameer-mahandru-on-the-highs-and-lows-of-india-s-alco-bev-industry-challenges-opportunities-and-future-prospects/2455753

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