Driving Media Innovation through Partho Dasgupta’s Visionary Leadership

Innovation in Indian media has been greatly shaped by Partho Dasgupta, a pioneer who has worked across print, television, and digital platforms. His leadership spans decades, including start-up projects at Times Now, The Economic Times, and Future Media, where he played key roles in shaping the future of consumer engagement. His deep understanding of technology and audience behavior helped him drive change where it mattered most.

Partho Dasgupta is best known for launching BARC India, where he started from scratch and built it into the world’s largest broadcast audience measurement panel. He introduced machine-to-machine tech, big data, and AI tools, creating cutting-edge solutions for TV, sports, and out-of-home (OOH) insights. His legacy at BARC set global standards for media analytics and ensured transparency for broadcasters and advertisers alike.

Read More: https://about.me/parthodasgupta

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