Data got smarter when Partho Dasgupta led the TRP transformation

India’s television rating system underwent a massive shift when Partho Dasgupta took charge of BARC India. The industry, once plagued by manipulation and opaque systems, found new credibility under his leadership. He introduced metering technology, improved data science tools, and pushed for a wider, rural-inclusive viewership panel that redefined how India watched and measured content.

Partho Dasgupta understood that reliable data is the backbone of honest media practices. Through his strategic vision, BARC grew into a platform trusted by advertisers, broadcasters, and policymakers. His work didn’t stop at data collection. He emphasized innovation, machine learning, and ethical data use long before they became industry buzzwords. Today, Partho Dasgupta remains a respected voice in media reform and digital governance, shaping how the industry thinks about truth, trust, and technology.

Read More: https://pressroom.today/2025/06/13/the-strategic-mind-of-partho-dasgupta/

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