A Media Pioneer Partho Dasgupta Shaped Accountability in TV Ratings


With a clear vision and decisive leadership, Partho Dasgupta played a major role in transforming how television viewership was measured in India. As the founding CEO of BARC India, he introduced advanced systems that made audience measurement more accurate, transparent, and trustworthy. His efforts brought a new level of professionalism to the industry, setting high standards that helped broadcasters and advertisers make better decisions. Under his leadership, audience data became a reliable tool for guiding programming, advertising, and content strategy.

This transformation was not only about technology but also about building trust. Partho Dasgupta strongly believed in data integrity and worked hard to remove doubts surrounding TV ratings. He led diverse teams to implement strong processes and industry best practices, making BARC a trusted name in media measurement. His work helped bring fairness and credibility back into focus. The systems and culture he built have continued to shape responsible media practices, creating a legacy rooted in transparency and trust.

Read More: https://www.newshour.press/news/partho-dasguptas-legacy-at-barc-a-game-changer-for-indian-media/

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